Face mask fashion: politicians step out in statement mask

Scotland’s first minister, Nicola Sturgeon, wears a Tartan face mask in Edinburgh.
Photograph: Jeff J Mitchell/AFP/
Nicola Sturgeon set the template for face mask diplomacy nearly three weeks ago with a £10 tartan mask, which raised cash for Shelter Scotland. Her endorsement sparked miraculous revenue and promoted Scottish culture, charity and business in one photograph op, while making a clear message about public health. In other words, she played a blinder.
Sturgeon also sparkled a vogue of sorts, with Jackson Carlaw, the leader of the Scottish Conservative and Unionist party, dressed in an even toastier-looking tartan face mask to pour himself a patriotic pint a few weeks later.
Perhaps Michael Gove changed into aiming for similar success with his mask debut on Thursday. He has been carrying a jolly £12.50 rainbow-covered iteration, by English Fine Cottons and Alder Hey children’s hospital. Sadly for his communications team, however, his glasses steamed up, inspiring the tabloids to run the image next to stories of confusion about face mask guidelines with the caption: “I haven’t got the foggiest.” Still, as compared with his unmasked appearance at Pret a Manger branch in advance this week – in which Liz Truss wore a simple actual blue mask – it become a large improvement.
Rishi Sunak kept his inevitable GQ Man of the Year nomination comfortable with fog-free spectacles and a brilliant-looking dove grey valved mask. Boris Johnson’s blue mask, reportedly received for £2 from Poundstretcher, is simple and functional. While it was a relief to see him wear one, it looked extraordinary with its wobbly central seam, adding to his wilfully shambolic appearance.
By comparison, unexpectedly, Donald Trump looked OK in his. Clearly the layout of the straight-edged, army blue mask, with its gold presidential seal, became an strive to remind the world that he became still macho, and not going cushy – or being “politically correct”, a charge he has levelled at mask-wearers in the beyond – by means of making this U turn. But it looked sensible – because it looked safe, and now not simply because anything that covers up his angry, cat’s backside pout is aesthetically preferable.


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